RWL Advanced Solutions Join the AFL Hyperscale Partner Program

Milton Keynes, UK - AFL Hyperscale is pleased to announce that RWL Advanced Solutions has joined the AFL Hyperscale Partner Program as a Distribution Partner.

The AFL Hyperscale Partner Program provides hyperscale, colocation, and enterprise data center customers access to their comprehensive range of high-performance cabling and connectivity network solutions, from distributors they know can offer outstanding service, fast delivery, network expertise, and a host of other valuable services.

Sean Kirby, Sales Director at RWL Advanced Solutions said, “We are delighted to join the AFL Hyperscale Partner Program, one of the market leaders in the data center and colocation sector. This new partnership presents an opportunity for RWL and AFL Hyperscale to work together on bespoke solutions for the data center market, especially hyperscale. This is the right fit at the right time for both AFL Hyperscale and RWL”.

He continued, “A large part of our business plan for 2021 is built around our reach with clients across Europe. The RWL ethos is 100% customer satisfaction and, with this in mind, we collaborate with our partners to help our customers meet the tight deadlines and quick turnarounds required in this sector. This mindset has helped RWL become one of the leading distributors in the European data center market.”

Steve Neal, Director of Strategic Accounts at AFL Hyperscale said, “We are extremely happy to welcome RWL Advanced Solutions to the AFL Hyperscale Partner Program and are excited at the prospect of working together to provide the European data center market with the very best levels of service and support. RWL, and the expertise they provide, are an important addition to our program, their vision and approach are closely aligned with our own and, together, we are sure we have a winning combination”.

Steve continued, “AFL Hyperscale continuously innovate and bring leading-edge cabling and connectivity solutions to the market. The addition of RWL as a partner will help us continue to provide industry-leading support to our data center and colocation customers in all locations”.


About RWL Advanced Solutions Ltd

RWL Advanced Solutions is an International Specialist Distributor in the Enterprise and Data Center markets. RWL works closely with its partners to deliver infrastructure solutions throughout Europe and beyond. Founded in 2005, RWL supports deployments from various European hubs, and offers support in terms of design, pre/post sales and specialist logistics.

About AFL Hyperscale

AFL Hyperscale is the first cabling and connectivity solution provider focused on the ever-evolving needs of data centers. Hyperscale, colocation, and enterprise data centers are united in their pursuit to connect the unconnected, yet their infrastructure, performance, and operational challenges are totally unique. We work collaboratively with our customers to create connectivity solutions tailored to their current needs and to the requirements of future networks. We then use our responsive, global operational capabilities and distribution network for fast delivery. This approach has transformed how many data centers grow worldwide and is built on 70 years’ combined experience in the design and manufacture of high-performance optical fiber networks. As part of the AFL family, we have a global presence and the backing and innovation of our parent company, Fujikura, the pioneer in optical technology. AFL Hyperscale is your dependable partner to build a more connected world.

AFL Hyperscale – The World, Connected.




RWL Advanced Solutions Ltd

Sean Kirby + 353 (0) 14 242 414


AFL Hyperscale

Steve Neal

+44 (0) 1908 441 103